Shell Beach Inn

About Marc Shur

Sign Language by Marc Shur“I’ve always been drawn to old things—the worn, the distressed, the forgotten”, says Marc Shur of his fascination for old advertising signs. “Many of the signs I’ve photographed are virtually invisible to most people. They pass them every day but they don’t really see them. Their colors have faded, their paint is peeling and they can’t compete with all the new, shiny things around them.”These signs from days gone by take us back to the beginning of advertising, to the consumer culture of the fifties and sixties with its still undelivered promise of prosperity. Shur’s search took him across the whole of Southern California, where he captured… Read more