Penny&Wuffy

About Federico Naef

Swiss photographer Federico Naef traverses between worlds. From explosive excursions into pop culture aesthetics to scenes in a retro style, Naef portrays his subjects in a variety of ways. The one thing all of his piece have in common, however, is their highly narrative quality, telling of exciting journeys, seemingly random scenarios, and pop culture phenomena. He translates these stories into his unique visual vocabulary, which often ventures into the arena of exaggeration or the grotesque. The artist does not go out in search of inspiration. On the contrary, Naef says, it finds him. For his Eat Me series, inspiration struck in the form of canned food. At a remote gas station in… Read more