Blaublut Edition is the premier European archive for contemporary photography, representing the most recognized fashion, beauty and life-style photographers.
From avant garde, surrealist moments and provocative points of view to elegant intimacy and expressions of longing and seduction, women are the focal point in the selection for LUMAS. What unifies these images is the mysterious narrative embedded in visual excellence. Inspiring, elegant and erotic, each image takes us on an exciting journey into the world of staged photography.
Serge Guerand is passionate about photography, which is apparent from his work. Driven by the new and the unknown, Guerand likes to try out different styles, always on the hunt for exciting stories. The women in his photographs are mysterious, sensual, and also melancholic. We sense a personal story – these aren’t just fashion shots, but fateful moments. We cannot look away; we must know more about them. Some of Guerand's clients have included Cartier, Hermes and Kenzo.